Care roles have always been notoriously difficult to recruit for, and the industry took a significant hit during the pandemic. The sector was poorly prepared for this, meaning workers were putting in extra hours and taking on additional responsibilities on top of their already busy jobs, resulting in low staff retention. Post pandemic, recruitment in the care sector is more challenging than ever. 

In addition to hiring new staff, there's also the task of finding new residents. It's a shared concern for everyone: Where should Mum and Dad live in their old age?

Referred to as matchmaking in the industry, it's crucial for each of us to discover the ideal future residence for our loved ones. This involves guaranteeing that their needs are catered to and that available activities align with their hobbies. We all aim to ensure that Mum, who has always cherished gardening, can reflect on and pursue this passion as she ages! With over 16,700 care homes across the UK¹, it can be difficult to pick the right one.

This raises the question: What role is marketing playing in driving staff and resident recruitment?