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19 - 20 March 2025

NEC Birmingham

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Speakers for Dementia, Care & Nursing Home & Home Care Expo Virtual

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Jane Ashcroft - Anchor Hanover

Speaker

How providers can re-establish public trust in the care community?

Jane joined Anchor in 1999 from BUPA, which had acquired Care First plc where she was Personnel Director. She was appointed Chief Executive of Anchor on 9 March 2010 and led the merger with Hanover Housing in 2018 to create Anchor Hanover, England’s largest not for profit provider of housing and care for older people. Prior to joining Care First she held HR and governance roles with Bromford Housing Group and Midlands Electricity plc. Jane was a founder of Associated Retirement Community Operators, representing the growing market for retirement village provision in the UK and is currently Vice Chair. Jane is also Vice Chair of the National Housing Federation which represents housing associations in England. Jane is a Fellow of the Chartered Governance Institute and a Member of the Chartered Institute of Personnel and Development. She is a Governor of Goodenough College, and chair of the Estates Committee. Jane was awarded a CBE in the 2013 New Year Honours for services to older people.

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