Health and social care is at the heart of our communities, providing support to those who need it so that as many people as possible can live the life they want to lead. It matters to everybody – affecting the lives of millions of adults of all ages, none more so than older adults. UKRI’s Healthy Ageing Challenge has enabled businesses, including social enterprises, to develop and deliver services and products which support people as they age. Co-designed with those with lived experience, projects are providing solutions for health and social care. From concept to scale-up, projects working across industries, sectors and disciplines UK wide are creating new and near to market innovations, to benefit both society and the economy.